Aside from offering BTS-themed meals, McDonald’s is also dropping a range of apparel and accessories featuring the K-Pop group.
Attention, ARMY! The BTS x McDonald’s meal is officially here, along with a collection of merchandise inspired by the group’s favorite fast food treats in this culinary and pop collaboration.
The fast-food giant’s BTS-themed meal is here, along with a range of matching merchandize for you to enjoy along with your McDonald’s favorites.
The BTS meal replicates the K-pop sensation’s signature order: 10-piece Chicken McNuggets, medium fries and a medium Coca-Cola. The offering will be served alongside two Korean-inspired dipping sauces, Sweet Chili and Cajun.
This collaboration takes the BTS Meal and spins that imagery on products like t-shirts, hoodies, bags, socks, flip-flops, beach towels, umbrellas, and even a purple bathrobe.
"Whether it's the McDonald's fry box logo with seven fries for each BTS member, or the marriage of BTS purple with McDonald's red and gold, these designs are the perfect representation of an iconic partnership between two fan-favorite brands," McDonald's wrote in the announcement.
Taking the collaboration one step further, McDonald’s is also dropping a range of apparel and accessories decorated with references to the BTS-themed meal.
T-shirts and plush bathrobes are embroidered with McDonald’s fries arranged to mimic the BTS logo, while nylon tote bags are printed with the ingredients for the collab’s special dipping sauces.
"Seeing the passion and anticipation from our fans worldwide since we announced the BTS Meal has been incredible," Morgan Flatley, chief marketing and digital customer experience officer for McDonald's USA, stated.
"And the best part is, we are just getting started. We are preparing to give customers even more ways to experience this collaboration in the coming weeks – through a merch drop and exclusive digital content that will provide a behind-the-scenes look at BTS."
Elaborating on that second promise, McDonald's explains that starting today and continuing over the next four weeks, BTS fans will be able to find never-before-seen digital content featuring the band, exclusively on the McDonald's app in the U.S.
The BTS meal is now available at McDonald’s locations across the United States of America. Accompanying merchandise was released on the Weverse Shop app.
Filipino Armys will have to wait a little longer because the promotional date for the country is set on June 18. (NP)
Tags: #KPop, #BTS, #McDonalds, #collaboration, #BTSMeal