Don Papa Rum has partnered with Filipino photographer Steve Tirona for a magical photoshoot for “A Sweet Sugarlandia Spring” campaign.
IT gets really difficult to remain hopeful during the pandemic.
Anxieties and other issues surface, especially when we read the news that over three million deaths have already happened because of Covid-19.
As a source of light in these dark times, Don Papa Rum has partnered with Filipino photographer Steve Tirona for a magical photoshoot for “A Sweet Sugarlandia Spring” campaign.
Tirona took it upon himself to make the photoshoot convey a message of hope and fresh starts.
“Trying to convey hope during these times is a little bit of a sensitive issue,” he said. “Hope can come from images of normalcy, which in some cases is still a fantasy for others. For this shoot, we tried to keep the setting as natural as possible. We were not heavy handed in conveying one specific message. It was all about the overall mood.”
Tirona is also happy about being chosen to do the shoot.
He is thankful to Don Papa Rum for incorporating local arts and artists into its campaigns.
“It’s great that Don Papa is making more of an effort to support and work with artists for their campaigns,” he says.
“I think it’s really beneficial for both sides—the artists get more attention and have a new platform to present their art. Likewise, the brands get to explore other ways to present their products in a non-commercial way, which provides more depth and space to explore other content opportunities that add value to their global audience.”
With this, there really is hope that we can get through this pandemic and that Filipinos can shine bright in the international scene. (EFO)
Tags: #DonPapaRum, #SteveTirona, #photoshoot, #SweetSugarlandiaSpring