This June to July, East Metro turns purple as SM Malls in the East invite all ARMYs to join the Welcome to BorahaEAST celebration — the biggest fandom event of the year - happening from June 13 to July 9 across 7 SM malls: SM City Marikina, SM City Masinag, SM City San Mateo, SM Center Antipolo Downtown, SM City Taytay, SM Center Angono, and SM City East Ortigas.

SM hosts biggest ARMY Fan Festival

Christmas, as they always say, is a holiday for children - and youngsters get their first full taste of the holiday cheer at the SM Malls Grand Christmas Parade at SM City Santa Rosa last December 7. 

SM MALLS MAGICAL PARADE BRINGS JOY TO LAGUNENSE YOUNGSTERS.

Let the fantasy of your children come true here at Fantasy World SM City Masinag in Antipolo City, Rizal.

Fantasy World opens at SM City Masinag

Hot Wheels lead designer Brendon Vetuskey expressed his excitement for the Filipino Collector Community as the Philippines hosted its first-ever Collectors Convention at Okada Manila over the weekend.

Hot Wheels designer celebrates PH collectors

Last December 2024, SM Cares, with the participation of mallgoers, helped achieve a milestone in its "SM Bears of Joy" project.

SM Malls' 'Bears of Joy' in Laguna

More than a year after a devastating fire, Robinsons’ Tacloban is once again ready to serve shoppers in Eastern Visayas.

Tacloban’s landmark Robinson’s Tacloban reopens

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