Coca Cola introduces Creations line with ‘Starlight’.
Coca-Cola introduces an out of this world flavor to the public.
The Coca-Cola ‘Starlight’ is a limited edition sparkling beverage from Coca-Cola Creations.
As described, you can experience a subtle cooling sensation as you enjoy the reddish Starlight beverage with a new, but familiar great Coca-Cola taste.
Coca-Cola Creations is a new platform that will introduce limited-time products and experiences.
In a news release, Coca-Cola described the taste saying it “includes additional notes reminiscent of stargazing around a campfire, as well as a cooling sensation that evokes the feeling of a cold journey to space.”
The classic cola brand has partnered with singer Ava Max for the drink’s launch, and fans who buy it can scan the can or bottle on an exclusive website to unlock an augmented reality private concert experience featuring Ava Max.
"Thirty-five years ago, Coca-Cola partnered with NASA to become one of the first soft-drinks to travel to space. That same passion for space still exists today," said Oana Vlad, senior director for global brand strategy at The Coca-Cola Company.
"With Coca-Cola Starlight, we wanted to celebrate the remarkable ability of space exploration to inspire generations to discover new worlds of infinite possibilities."
"We set out to bring that concept to life through a simple sip, capturing some of the mystery and essence of what we love about space," said Vlad.
Coca-Cola Starlight will be available in 20-ounce individual bottles as well as a 10-pack of 7.5-ounce mini cans in the U.S. Coca-Cola Zero Sugar Starlight will also be available in the same configurations.
Discover infinite possibilities from a new world with Coca-Cola Starlight before it's gone. Coca-Cola Starlight is available for a limited period beginning February 21 in stores across North America, and in select countries globally in the coming months.
Tags: #CocaCola, #entertainment, #food