The UNO card game will release a collaboration line with Nike and Giannis Antetokounpo to celebrate their 50th anniversary.
TO celebrate the classic card game UNO, the popular card game has teamed up with Nike and Giannis Antetokounpo on a special sneaker collab.
Being a family favorite since he was a kid, the collaboration was a perfect pairing for the 2019-20 NBA Most Valuable Player.
His branded UNO deck features a new rule where players can “force a turnover” to steal an extra discard.
The footwear line features Nike’s signature Zoom Freak 3, Air Force 1 and Offline with UNO colorways and Giannis’s design.
There will also be a Zoom Freak 3 member-only black colorway with an UNO 50th anniversary logo on the tongue and wild cards across the toe, plus fun primary color hits to complete the UNO look.
Each style dons vibrant hues seen on the various cards in the game along with special UNO 50th anniversary logos throughout.
The collaboration features details that celebrate Giannis and his family’s love of UNO, incorporating the game’s iconic colors, design elements and a special 3-4 card design into the different products in this collaboration.
According to Nike’s site, a special-edition Nike apparel capsule including a classic cotton t-shirt and hat with Giannis’s number displayed.
The footwear line and apparel capsule will be sold on Nike.com in the coming months.
In addition, there will also be a hat, and a special edition UNO deck featuring a new card where players can steal an extra discard during the game.
The deck will be sold on Mattel Creations and NTWRK starting November 11.
As a part of the collaboration, the UNO! Mobile app will also integrate the Giannis-branded UNO deck to use on iOS and Android devices. With the cards, players can use the "force a turnover" rule and decorate their profiles with themed rewards.
The cards and other rewards will be available during the UNO x Giannis in-app event from November 1 through November 30.
Tags: #sports, #culture, #fashion