More fun and excitement; E3, the biggest video game trade event returns
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More fun and excitement; E3, the biggest video game trade event returns

Jun 5, 2021, 1:08 AM
Heloise Diamante

Heloise Diamante

Writer

This year, games can expect the return of the more traditional structure - an official three-day event with a week-long rush of announcements by other publishers.

E3, short for Electronic Entertainment Expo, is coming back this year after being canceled last year due to the pandemic.

E3 2021 starts from June 12 to 15 as an online event with live streams, press conferences from some of the biggest game companies.

After the organizer, Entertainment Software Association (ESA) announced the cancelation of E3 2020, the game companies went ahead and held their own digital events and conferences to announce what they were doing on and released a couple of games.

This year, games can expect the return of the more traditional structure - an official three-day event with a week-long rush of announcements by other publishers.

Yesterday, E3 released its official schedule in Philippine time.

E3 officially kicks off on Sunday, June 13, at 1:00 AM PST. Ubisoft will hold a press conference as well as a “deep-dive” on the upcoming Rainbow Six game. Borderlands developer Gearbox Software is also set to announce on this day.

At 11:45 PM PST, The PC Gaming Show and Future Games Show streams online. The show will be followed by Microsoft’s Xbox & Bethesda Games Showcase.

Square Enix’s 40-minute event will begin on June 14, 3:15 AM PST announced to feature new games, updates, and details on upcoming collections and expansions.

Later at 11:00 PM PST, E3 opens with Capcom’s presentation on upcoming games. Take-Two Initiative is also slated to have a showcase around this time.

The much-awaited Nintendo Direct and Treehouse Live are scheduled to start on June 15, 12:00 AM PST with game reveals, new details, updates, and gameplay “deep-dive” for a handful of games.

Being such a big online event, other brands that are not ESA members are known to schedule their game announcements around the same time. We’ve also listed them down below:

Netflix announced its Geeked Week earlier this month to highlight its "geeky" shows such as The Witcher, Resident Evil, The Umbrella Academy, and more. This featurette can be watched over Netflix social media platforms starting June 7 to 11 at 12 AM PHT with a replay at 12 PM PHT.

Electronic Arts (EA) is once again holding the EA Play Live on July 22 with more details forthcoming.

Tags: #EntertainmentSoftwareAssociation, #ElectronicEntertainmentExpo, #E32021, #videogames


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