Livestream sellers invade Twitter
Social Media

Livestream sellers invade Twitter

Nov 25, 2021, 9:18 AM
Nicole Pulido

Nicole Pulido

Writer

Twitter's new feature will enable users to either tune into the live tweet discussion around the event, or check out a ‘Shop’ tab featuring all the products highlighted in the broadcast.

WE might be seeing comments such as ‘mine’ and ‘hm sis’ (how much sis?) on the social media platform Twitter soon.

Twitter’s variation of livestream shopping will enable users to tune into the live broadcast, with shopping options displayed below the video feed.

The presentation, as it currently stands, will enable users to either tune into the live tweet discussion around the event, or check out a ‘Shop’ tab featuring all the products highlighted in the broadcast.

The company will be trialing the Live Shopping feature in the United States during an upcoming livestream hosted in partnership with Walmart and Jason Derulo.

The event starts at 7 p.m. ET on November 28, and will feature electronics, home goods, apparel, seasonal décor and more.

There’s no doubt that even the Philippines has embraced e-commerce and made live selling prevalent.

As we scroll across various platforms, especially Facebook, we would definitely see lots of online sellers showcasing their businesses with their own setup and strategies.

Online sellers are often seen with their tactics, charm, and non-stop chitchat in the hopes of getting those precious ‘mine’ comments.

The biggest benefit of a live streamed selling is the ability to convert viewers into instant customers.

Getting your product sold with just a mere comment from a viewer means instant profit for the sellers.

This is why online live selling is widely popular here in the Philippines.

Unknown to many, such as mere viewers of these online sellers, live selling has its own challenges.

Preparation is needed, from introducing themselves, stating rules, showcasing offers, attracting potential customers to dealing with buyers— an online seller’s life certainly isn’t just one smooth spin.

At present, the leading social media platform for online selling is Facebook.

It's still unclear whether Twitter can dislodge FB from its current pole position.

With these services all seemingly intent on making shopping part of their strategy, it seems likely the live selling version of Twitter will also make a big impact in the e-commerce business.

Tags: #Twitter, #socialmedia, #onlineshopping, #ecommerce


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