The most recent use of drones in advertising in Shanghai, China had some speculating that aerial advertisements may soon become the new normal as they project perfect intersection of art, science, technology.
Drones can be programmed to fly in coordination and as Bilibili proved, thousands of unmanned aerial devices can take off at a time
SOME 1,500 drones flew over Shanghai to assemble a giant scannable QR code, cartoon princesses, and more for a mobile game called Princess Connect! Re:Dive.
The marketing stunt, executed on April 17, has gone viral online for its “dystopian” feel and prompting discussions about the future of marketing.
Leading entertainment platform Bilibili organized the event in celebration of the Japanese game’s one-year anniversary.
The video game was first launched in Japan three years ago, making its way towards China last year.
That year, the company plastered a giant QR code on the side of their building with no explanation, which allowed passersby to scan the code and download the game.
Netizens were quick to point out that the fictional holographic advertisements often depicted in movies set in the future might become the “new normal.”
Drone light shows are the perfect intersection of art, science, technology, and, of course, marketing. In China, it has become very popular.
Other than the topic novelty of drone shows, the topic of sustainable advertising has also become a topic online.
Billboards occupy space, use tarpaulin made of plastics and toxic printing inks while digital billboards use LED lighting that tends to consume 30 times more energy than an average home.
Drones can be programmed to fly in coordination and as Bilibili proved, thousands of unmanned aerial devices can take off at a time.
These flying units can light up like display pixels and can create 3D shapes in the backdrop of a dark sky.
When advertising during the day, drone blimps have been used before or with banner-carrying drones, even LED.
Intel was one of the first to make use of drones for light shows when they lit up the sky during the 2017 Superbowl Halftime Show.
Now in 2021, drone light shows have become even more synchronized that it was able to project a scannable QR code in the sky. (HD)
Tags: #advertising, #drones, #QRcode, #China