Costumers today are not just looking at products anymore; they want solutions to their problems.
Way back when, the way customers shopped was everything revolved around the classic 4 Ps of marketing: product, place, price, and promotions. In this modern era, consumers have shifted gears, to SIVA framework that focuses on SOLUTION, INFORMATION, VALUE, and ACCESS.
Why are people so hooked on SIVA these days? Well, it all comes down to how customers approach their buying decisions today. Again, they’re not just looking at products anymore; they want solutions to their problems. Gone are the days when someone would just walk into a store, see a TV on sale, and buy it without a second thought.
Nowadays, folks are focusing into the features of a product before they even consider buying it. They want to know how this gadget is going to solve their problems or improve their lives. It’s pretty clear that today's consumers are treating their purchases like a first-date checklist – they’re analyzing the pros and cons before making any commitment.
Let’s talk about how information has changed the game. Remember when movie trailers or teasers used to get us hyped for a film? I mean, we’d practically latch onto those 30-second clips, right? But now, I’ve got to do my homework before deciding if I want to watch something. I’ll binge-read reviews on Rotten Tomatoes or skim through summaries on Wikipedia or FB adz teasers. I can’t be the only one who does this! Before downloading an app, I need to check out the critics’ ratings, reviews by users, and whether it’s got more thumbs up or down.
It’s crazy how diligent costumers today are when picking where to travel; it's not just about that lovely beach picture they saw on a billboard adz but rather checking reviews and user experiences. All that promotional fluff? Yes, not as compelling as real-life feedback from people who've tried the product or service. So, the marketing has evolved, and companies that focus on providing valuable information about their products will always have an edge in this new game.
Now let’s discuss VALUE. When it comes to choosing services, like air travel for instance, people often lean toward Philippine Airlines because it’s not just about getting from point A to B – it’s about the value they provide. Although their fares might be pricier than those cheap carriers, you can't really put a price on quality service and peace of mind. It’s similar to buying high-end brands like North Face jackets; people aren’t just paying for the logo – they’re investing in durability, quality, and trust in the brand. The conversation has definitely shifted; customers today are pulling their magnifying glasses out, looking for true value rather than just the cheapest option.
And let’s not forget the importance of ACCESS. Looks like “location, location, location” is now so last century! In earlier times, having a great physical crowded space was everything when it came to setting up a business. But now, with the whole world in our cashless pockets thanks to smartphones and apps, accessibility has taken over. Those of us living in the age of digital shopping know that it’s all about having the right apps at our fingertips – think about how easy it is to order from SHOPPEE or Food Panda on your phone while lounging on the sofa reading all MARCHANISM MANIFESTO articles, right? It’s not about solely being at a prime location anymore; access to services and products – whenever and wherever you want – is the name of the game.
So, it’s clear that the modern customer journey has undergone a serious shifting. The focus has shifted from obsolete 4Ps approach to SIVA , the solutions, information, value, and access. Businesses need to keep up and adapt to this new reality because today's consumers are informed, discerning, and driven by genuine experiences and values.
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