Kamalayan
Kamalayan

The Consciousness of Success: Lessons from a Music Industry Veteran

Jul 12, 2025, 5:15 AM
Tato Malay

Tato Malay

Columnist

Throughout my years as a recording executive, I’ve had the privilege of working with a wide variety of artists—some who seemed to have a magic touch for creating hits, others who became one-hit wonders, and a few who gained popularity despite not having any chart-topping songs. Each experience taught me something different about success, talent, and the nature of fame.

I remember working with artists who consistently produced hits. These artists seemed to have a special kind of insight—a knack for understanding what people wanted to hear. For example, one artist I worked with had a way of connecting with her audience’s feelings, and her songs naturally resonated with many. Her success was not just about talent but also about her ability to tap into the collective consciousness of her listeners. She understood what themes or emotions people were craving, and she reflected that in her music. This consistency came from her high level of consciousness—she was aware of her purpose, her audience, and what she wanted to express.

Then there were artists who became one-hit wonders. They burst onto the scene with a catchy song, but after that, their subsequent releases didn’t quite hit the mark. Sometimes it’s because they rely heavily on trends rather than authentic self-expression. I saw that their level of consciousness was often focused on immediate fame or material gains rather than a deeper understanding of their craft or purpose. They might have had talent, but they lacked the awareness needed to sustain their success.

And then, there were those who gained popularity despite not having any hit records. They became well-loved because of their genuine personality, humility, or the way they connected with fans on a personal level. These artists showed me that success isn’t always about chart positions. Sometimes, it’s about authenticity and the ability to inspire others. Their level of consciousness was often rooted in their purpose—serving a message, uplifting others, or simply being true to themselves.

Over the years, especially after I left the recording industry and turned my focus to my Kamalayan advocacy—an effort to raise people’s consciousness—I realized something profound: each person is responsible for what happens in their life, and this depends heavily on their level of awareness or consciousness. When I look at these artists now, I see that their success or lack thereof correlates with their understanding of themselves and their purpose.

I’ve learned that if someone is highly conscious—aware of their strengths, weaknesses, purpose, and connection to others—they are more likely to attract lasting success. Conversely, those who are driven solely by superficial desires or immediate gratification may find fleeting fame but struggle with sustained fulfillment.

Today, I guide artists based on this insight. I help them understand that their level of consciousness can shape their careers and lives. If they cultivate awareness—about their true purpose, their audience, and themselves—they set themselves up for genuine, lasting success. It’s not just about making hits; it’s about aligning with a higher understanding of who they are and what they’re here to contribute. This realization has transformed how I see success—not just in music but in life itself.

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