Kamalayan
Kamalayan

Leveraging Entertainment Instead of Joining the Government for Beneficial Social Transformation.

Oct 12, 2024, 7:15 AM
Tato Malay

Tato Malay

Columnist

Entertainment personalities wield immense power in shaping societal norms and values, especially among children and young adults. Their lives, choices, and opinions are closely watched and often emulated by the public. This means that the values they promote can become the guiding principles for many, particularly the youth who look to them as role models. As a result, the entertainment industry has evolved into a significant social influence, binding communities through shared interests and aspirations.

However, there is a pressing need to rethink the role of entertainment in society. Instead of encouraging entertainers to jump into politics, we should focus on transforming the entertainment business into a form of public service. While some entertainers might find success in political office, many struggle to deliver on the promises they made to their supporters. They often become trapped in a corrupt system that they aimed to reform, leading to disillusionment and stagnation for the communities they represent. This cycle can leave society mired in poverty and hinder true development.

This is where organizations like Transformative Entertainment, Arts, & Media (TEAM Kamalayan) come into play. TEAM Kamalayan is a vibrant community of artists—composers, singers, scriptwriters, actors, and vloggers—who believe in the power of art to create positive change. As mentors within TEAM Kamalayan, we are dedicated to helping individuals develop their artistic talents and use them to make a difference. Our mission is to reshape the arts, entertainment, and media landscape to promote a sense of unity and harmony.

Real change begins with a shift in mindset, particularly among the less privileged. National development cannot hinge solely on policies or infrastructure; it requires a fundamental change in values and character. We must focus on promoting integrity, responsibility, empathy, and a strong work ethic from an early age. Families, schools, and community leaders all play a crucial role in this holistic approach. By instilling these values, individuals can develop resilience and self-reliance, making them better equipped to contribute positively to society.

Moreover, the media and entertainment industry should actively promote uplifting values. TV shows, movies, and music can serve as powerful platforms for social responsibility and ethical behavior. By highlighting positive role models and inspiring stories, the entertainment industry can encourage personal growth and social change, becoming a catalyst for character development.

Ultimately, true national development requires collective effort that transcends reliance on external factors. It necessitates an internal transformation, starting with the character of individuals. By nurturing values like integrity, responsibility, and empathy, we can break the cycle of poverty and move towards a brighter future. The Philippines can only achieve sustainable progress through the collective development of individual character, creating a society that benefits all its citizens.

In conclusion, while entertainment personalities have a significant impact on societal norms, we must harness that influence for good. By transforming the entertainment industry into a platform for positive change and character development, we can inspire a generation to strive for a better future, not just for themselves, but for the entire nation.

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