Everything is going digital, even volumes of books have recently been put online. Why go out of the trend and turn traditional with a newspaper on paper?
A printed newspaper is an evidence of how carefully the article is written. It is truthful, reliable, verifiable, could not just be revised, or neither deleted.
There is permanency in the printed material. The print can be reread over and over anytime, even with poor network signal or even when the electricity is nil, or with alternative lighting.
In its physical form, a newspaper is always a good company. It can be touched, smelled, even, thus creates a vibe of being real. It creates sound as the pages are turned, and it could be owned.
You can put everything online and still not own it. Not with newspapers that could be framed, clipped and kept for future reference.
A good newspaper print could not just be ignored, specifically when its contents are worth the attention.
With local papers, consumers read about communities in proximity. Stories are, by and large, familiar to them. It’s personal.
Also, there is no question to the longevity of print ads. It is there forever, not being timed.
Advertisements from the past centuries could still be accessed today. Printed ad is engaging. It could reach the target market and who wouldn’t want that?
As one complements the other, both the physical and digital copies are important, but the print one is irreplaceable, incomparable, and becomes priceless over time... Like this one that is reborn to serve the public.
Newspaper print is here to stay.