What do Hallyu stars Lee Min Ho, Nam Joo Hyuk, P-pop idols BGYO, and dancer AC Bonifacio have in common?
They all embrace the minimalist yet trendy appeal of Topten10.
And now, so can you, without booking a flight to South Korea.
Often called “South Korea’s Uniqlo,” Topten10 is a go-to for wardrobe staples thanks to its clean lines, timeless silhouettes, and versatile designs.
Since launching in 2012, the brand has built a reputation for its ability to mix and match effortlessly with existing pieces, catering to men, women, and kids. Filipino and Korean fashion share a focus on adaptability.
“Filipinos value versatility, balancing work, social events, and family time,” says Hans Clifford Yao, CEO of Agile Retail Ventures Inc., the company that brought Topten10 to the Philippines.
Topten10’s multifunctional pieces are designed to transition seamlessly between casual and formal settings, aligning perfectly with the practical and on-the-go lifestyles of many Filipinos.
Beyond functionality, the brand taps into the local fascination with Korean culture—whether through K-drama, K-pop, or cuisine.
Its modern, minimalist aesthetic reflects the sleek styles often seen in Korean trends, making it aspirational for Filipino shoppers.
“This brand is set to redefine how Filipinos dress for their busy lives,” Yao adds.
Topten10 recently opened its first store in SM Mall of Asia and launched its second branch at Gateway Mall 2 today. A third store will open soon at SM J Mall.
To celebrate its launch, Topten10 is offering exciting rewards. Shoppers at SM Mall of Asia or Gateway Mall who make a minimum single-receipt purchase of P3,500 will receive a raffle ticket for a chance to win a trip to South Korea.
The raffle runs until December 15, with winners announced on December 25, Christmas Day.
Additionally, customers spending at least P2,500 will receive a custom carabiner keychain featuring personalized charms—a stylish and functional memento of the brand’s unique charm.
Photo Courtesy: Topten10 Philippines
#WeTakeAStand #OpinYon #OpinYonNews #KFashion #KPop