SM Supermalls Transforms into a Winter Wonderland of Festivity
OpinYon Panay

SM Supermalls Transforms into a Winter Wonderland of Festivity

Nov 20, 2023, 1:27 AM
Armi Paz Pineda

Armi Paz Pineda


It's that time of the year again, and nothing quite captures the magic of the holiday season like the enchanting wonderland of SM Supermalls. As we gear up for the most beautiful time of the year, SM Supermalls is set to turn its spaces into a festive haven where joy knows no bounds.

SM Supermalls kicks off the holiday season early, bedecking its malls with towering Christmas trees and a symphony of dazzling lights. SM Clark even invites visitors to feel like royalty with a grand castle-inspired centerpiece, a 47-ft Christmas tree, and a thousand lights illuminating the entire space.

SM Aura takes a different approach with its "Ilaw at Ligaya" holiday concept, emphasizing the warmth of Filipino Christmas and sustainability.

Santa Claus has made his grand entrance at SM North Edsa with the "Northern Holiday Express." A 60-ft-tall Christmas tree, a 110-ft-long red express, and the lovable pink reindeer set the stage for an exciting holiday adventure, creating a festive ambiance that will delight visitors of all ages.

Experience the magic of Christmas at SM Seaside City Cebu, where dreams come true in the Moon & Dreams Christmas Park. Complete with a theatrical performance during its launch, this Lunar Christmas Dreamland is a spectacle to behold, with appearances by Santa Claus, Mrs. Claus, and the Seaside Squirrel Squad.

"New York, it's been waiting for you!" SM Megamall invites visitors to experience "Mega and Bright" with its 50-ft New York-themed Christmas tree and sparkling animations. The lighting ceremony, graced by the legendary Jose Mari Chan, adds more magic to the festivities.

Speaking of legends, Jose Mari Chan collaborates with SM to create a new jingle, "Celebrate Christmas at SM," infusing the air with the timeless charm of his voice. As you check off your holiday gift list, let his melodies accompany you, making this season unique.

But the magic doesn't stop there! SM Supermalls introduces the Christmas Village—a digital experience that started as an online game but can now be enjoyed inside the malls. The first multi-zonal, location-based AR execution in the Philippines, the Christmas Village promises a virtual adventure with real-world rewards. Deck the (virtual) halls and collect coins on your mobile phones to win exciting prizes in vouchers and gift certificates.

SM IMAX Iloilo Debuts IMAX® with Laser for an Elevated Moviegoing Experience

Cinema enthusiasts are in for a treat as SM City Iloilo introduces the latest in cinematic technology with the debut of IMAX® with Laser. This groundbreaking enhancement promises an unparalleled moviegoing experience, bringing a new dimension to how we perceive and enjoy films. As the curtains rise and the lights dim, audiences are transported into a realm where visual and auditory excellence converge, creating an immersive marvel that redefines the very essence of cinema.

IMAX with Laser is set apart by its 4K laser projection system featuring a new optical engine and a suite of proprietary IMAX technology that delivers crystal clear images, increased resolution, and more profound contrast as the most distinct, exotic colors ever available on-screen. The new experience also features next-generation IMAX precision sound, delivering more excellent dynamic range and precision for the ultimate audio immersion.

Beyond the captivating visuals, the IMAX® with Laser experience is complemented by a cutting-edge sound system that transcends traditional audio setups. The precision and clarity of the sound design create a three-dimensional audio environment, immersing the audience in a sonic landscape that intensifies the emotional impact of every scene. From the subtle rustle of leaves to the thunderous roar of explosions, the auditory experience is extraordinary.

The commitment to excellence extends beyond the screen as SM City Iloilo IMAX cinema takes comfort to a new level. With plush seating and optimal viewing angles, audiences can fully immerse themselves in the cinematic journey without distractions. Comfort and technological innovation ensure that every moviegoer enjoys a premium experience beyond the ordinary.

In an era where home entertainment options abound, the debut of IMAX® with Laser at SM City Iloilo IMAX cinema reaffirms the magic and allure of the big screen. It's not merely a cinema; it's a portal to a world where every frame is a masterpiece, and every sound is a symphony as audiences in Iloilo embrace this cinematic revolution, the IMAX® with Laser experience.

#OpinYonRizal #SM #WinterWonderland #Christmas #HolidaySeason #JoseMariChan #IMAX #SMIloilo #OpinYon #WeTakeAStand

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