Robina’s Robinsons Retail Holdings Inc. (RRHI) is planning to establish a bigger presence outside of the National Capital Region.
“With 30 percent of our stores located in Metro Manila, we want to accelerate our expansion outside the capital. In terms of formats, we’re looking to open more of our core supermarket and drugstore banners,” said Robina Gokongwei-Pe, RRHI chief executive officer.
RRHI’s retail and merchandising business consists of Robinsons Supermarket, The Marketplace (acquired from Rustan’s) and Robinsons Easymart. It also owns Southstar Drug, TGP (The Generics Pharmacy) and Rose Pharmacy.
Robina Gokongwei-Pe said RRHI intends to maintain market share by continuing to differentiate itself from other players. This is by “offering a wide range of relevant products and providing an exceptional shopping experience be it offline or online.”
“Our margins should remain intact as we continuously enhance our product mix and gain more scale,” she added.
Gokongwei-Pe said RRHI is now in the hard discount category with its stake in O!Save.
For its drugstore businesses, Gokongwei-Pe said the group aims to be more accessible to customers to boost market share and brand value.
“We believe there is opportunity to increase market coverage for all our banners, as there are a lot of municipalities and barangays in the Philippines that still lack drugstores,” she said.
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