Philippine Airlines (PAL) has placed 10th in the Philippine component of a Southeast Asia survey on consumer brands.
The flag carrier emerged as one of the country's top 50 consumer brands in a survey conducted by Marketing Communications firms Campaign360 and Milieu Insight.
Over 10,000 online interviews were conducted in the Philippines, Indonesia, Malaysia, Singapore, Thailand, and Vietnam combined, tracking more than 1,200 brands from 11 sectors.
Brands were ranked on nine key attributes, namely: awareness, purchase, quality, buying experience, customer service, trustworthiness, innovation, brand touchpoints (ease of use across all digital and offline brand interactions), and advocacy (degree of recommendation).
Other brands included in the Philippines' "top 10" are: Samsung, Shopee, Jollibee, Watsons, GCash, Lazada, McDonald's, Netflix and Apple.
"We are elated by this recognition as one of Southeast Asia's most loved brands. We are inspired to work even harder and serve even better," said PAL President and Chief Operating Officer Stanley Ng.
"We value the survey insights as these will guide us in sustaining the 'wins' and enhancing specific brand attributes. We are grateful to our workforce for their drive towards service excellence, and to our customers for their loyalty and support," the PAL executive added.
The airline is known for its distinct brand of Filipino heartfelt service marked by warmth, charm and Filipino hospitality. It is the country's only full-service legacy carrier serving 33 international and 32 domestic destinations.
Now on its 83rd year, the flag carrier is focused on elevating the passenger experience through a new customer resource management tool, various digital initiatives and service innovations.
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