More inclusive cinema experience at SM Malls
Cyber World

More inclusive cinema experience at SM Malls

Mar 31, 2025, 2:21 AM
OpinYon News Team

OpinYon News Team

News Reporter

SM Supermalls continues to champion inclusivity with ‘Movies for the Blind,’ a special screening series designed for individuals with visual impairments.

In collaboration with Project ADAM (Audio Description Awareness Movement), this initiative features audio-descriptive technology to ensure an immersive cinematic experience.

Held at SM City Calamba last March 22, the initiative aligns with SM’s continuing commitment to making entertainment accessible to all.

Through audio-descriptive screenings, visually impaired guests can follow the story with narration of key visual elements. The featured film, “Firefly,” was chosen for its heartwarming fantasy storytelling and inspiring message perfect for all families.

"Everyone deserves to enjoy the magic of cinema. Through ‘Movies for the Blind,’ we are not just screening films—we are creating meaningful experiences where individuals with visual impairments feel valued and included," Earth Olazo, Assistant Mall Manager of SM City Calamba, said.

By partnering with Project Adam, GMA Network, and local communities, SM Supermalls reinforces its ongoing mission to create inclusive and welcoming spaces for all.

The culminating event will take place on August 2 at SM Megamall in celebration of White Cane Safety Day.

#WeTakeAStand #OpinYon #OpinYonNews #SMSuperMalls #MoviesfortheBlind #ProjectADAM


We take a stand
OpinYon News logo

Designed and developed by Simmer Studios.

© 2025 OpinYon News. All rights reserved.