MILO continues legacy of building champions through their “Back to School, Back to Sports” program by teaching the basic of various sports
MILO Philippines, in partnership with different stakeholders, set up a national athletic camp called the “Back to School, Back to Sports” program, aiming to improve the fundamental sports-specific skills and the overall physical literacy of Filipino kids.
MILO Champions, together with Local Government Units (LGUs), the Department of Education (DepEd), Civil Society Organizations (CSOs), and sports teams, have started visiting different barangays and encouraging kids to try different sports to induce an active lifestyle to the youth after more than two years of mostly staying at home.
Basic drills, moves and proper form were being introduced for sports such as basketball, football, karate, and running, giving them an exciting first hand experience.
“We are a nation of Champions, and through these development programs, we hope to get more kids into sports by making them experience fun being into sports with their peers. It starts here, and hopefully we can discover, hone and support our next generation Champions from these barangays,” says Carlo Sampan, Head of MILO Sports.
“It is an honor to partner with MILO® Philippines in introducing sports to kids during this back to school season, because we believe that these initiatives also teach them values such as respect, discipline and teamwork,” added Rocky Samson, Secretary General of Philippine Taekwondo Association.
Aside from hands-on demonstrations, legendary MILO Champions were also present onsite and virtually to provide inspiration through stories including Karate Champion and star scholar Jamie Lim, award-winning Taekwondo Champion Japoy Lizardo, and running Champion Rio dela Cruz.
“Being active in sports at a young age taught me many life lessons that helped me excel in and outside the classroom like the value of girt or pagpupursige. It’s been such an amazing experience to be here with our next generation of Champions, helping kickstart their school year on an energetic note and showing the possibilities that sports can offer them as they go back to face-to-face classes,” said Lim, who was present at the South Luzon leg.
MILO Philippines' “Back To School, Back To Sports” caravan is still on-going with the next stops announced in their social media accounts and website.
Tags: #MILO, #sports, #athletes