A locally-made mousepad brand aims to help Ifugaos not only through financial assistance but by promoting their art as well.
"Patag” is a Filipino term that means ‘pantay’ or flat, and ‘makinis’ or smooth. As we borrow a piece of Philippine culture from our beloved communities, we are committed to unfailingly give back and share a portion of the sales profit from our products to them
PATAG is a local brand producing products that marry Filipino traditional artistry and contemporary designs while also supporting Filipino ‘remote’ communities.
Their first products are the extended mousepads that feature Ifugao art-inspired designs and Tagalog elements.
As a means to help the indigenous community, 10 percent of its sales is donated to the Ifugao IPEd Center through their partnership with the non-government organization Save the Ifugao Terraces Movement (SITMo).
The Patag website reads: "Patag is a Filipino term that means ‘pantay’ or flat, and ‘makinis’ or smooth. As we borrow a piece of Philippine culture from our beloved communities, we are committed to unfailingly give back and share a portion of the sales profit from our products to Filipino communities we will be partnering with."
Their pilot product, for example, uses the Ifugao patterns and symbols; Kinattibanglan the diamond-shaped design representing the eyes of the Ifugao’s ancestors, and Inambayung the triangular symbols representing the hip bags used to store amulets blessed by gods.
From their launch last September to December 2020, they reported to having donated a total of P40,000 to the Ifugao IPED Center to be used for their projects to promote and educate the public on Ifugao culture.
The brand teases that the Ifugao community is not the only community they will be partnering with.
They also announced that mousepads are only the first of the many products the brand will be releasing.
The brand currently has four mousepad designs: Manlalaro, Magiting, Hiwaga, and Lagud.
Patag gaming mousepad brand Photos from Patag/Facebook
Lagud is their latest limited edition mousepad featuring design by PATAG and online game illustrator from Ifugao, Mark Bulahao.
The design incorporates Kiangan, Ifugao's textile symbols; the headdress of the Igorots; and the notable Lingling-o, a pendant made and worn by the Igorots commonly believed to bring good luck to its wearers.
During the recent celebration of Araw ng Kagitingan, Patag offered a 20% discount for a bundle purchase of two Magiting XL extended mousepads (of any color).
The Magiting design is inspired by the Ifugao textiles representing the spears of the Northern warriors. (HD)
Tags: #Filipinobrands, #Patag, #mousepads