In a world where talent needs the right platform to shine, John Rey Malto has emerged as one of the most dedicated and creative talent managers in the Philippine entertainment industry. With a proven track record of discovering and mentoring new artists, Malto has become a trusted guide for aspiring stars determined to make their mark.
Malto’s story is one of perseverance and passion. From working as a fast-food crew while completing his Bachelor of Arts in Political Science, he rose to become a multi-awarded talent manager and industry leader. Malto’s career began as a freelance writer and researcher, contributing to programs such as “Rated Korina” and even helping document the life story of the legendary Johnny Manahan (“Mr. M”) of ABS-CBN Star Magic.
By 2018, he shifted his full focus to talent management, guiding artists in TV competitions, pageants, and films. He was also appointed Philippine Director of the International Modeling Competition—Runway Model Universe and later became a talent supplier for international films including Spring in Prague and The Mariana’s Web. His efforts have been widely recognized, with multiple awards including: Outstanding Showbiz Personality of the Year (Asia’s Triumphant Awards 2024), Asia’s Most Outstanding Talent Manager of the Year 2023, Most Outstanding and Inspiring Talent Manager of the Year 2022 and Golden Star Award 2021 for Outstanding Contribution to the Entertainment Industry In 2024.
Malto showcased his versatility as a songwriter with the viral hit “Pangako Mo”, performed by Joice Espinoza, which reached over 1.2 million views on Facebook and earned prestigious international awards, including the Global Music Awards, Parai Musical International Awards, Europe Music Video Awards, and World Music and Independent Film Festival.
Currently, Malto serves as a Talent Scout for Viva Entertainment’s Artista Academy (to air on TV5) and Production Supervisor for Viva’s major game shows, while continuing to mentor young artists in music, acting, and modeling. “Prioritize education, stay true to your passion, and never give up on your dreams—no matter how difficult the path may be,” Malto shares.
From humble beginnings to becoming one of the country’s most respected talent managers, John Rey Malto continues to champion passion, perseverance, and purpose—guiding the new generation of Filipino artists toward success.
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