In the Philippine festivals, Sinulog stands tall as a grand celebration of culture, spirituality, and creativity. This year, Globe takes center stage in transforming Sinulog 2024 into an unforgettable experience by championing the fusion of music and arts through its innovative digital platform, the GlobeOne app.
Crisela Magpayo-Cervantes, VP and Head of Media and Marketing Communications at Globe underscores the company's commitment to creating a dynamic celebration. "At Globe, we believe in celebrating diverse interests. We look forward to delighting visitors with activities that celebrate local culture and creativity. All they have to do to unlock these experiences is to download the GlobeOne app and they can enjoy the exciting and engaging events we prepared at Sinulog," she expressed.
The Sinulog Festival is held annually in Cebu to honor the Sto. Niño attracts thousands of spectators, and Globe is set to amplify the festivities. GMusic Fest, featuring renowned artists like The Itchyworms, BINI, Shoti, Mandaue Nights, and more, will take center stage at the Ayala Center Cebu Terraces on January 21, 2024.
Globe's commitment to enhancing festival-goers' experiences doesn't end there. Kicking off on January 19, Globe Passion City at the Ayala Center Cebu's Activity Center will serve as a creative hub, accessible through the donation of Globe Rewards points via the GlobeOne app. This hub will host various activities, including communal mural painting at Art Mural Co-Lab, figurine customization at Drip Studio, and a thrilling Claw Machine gaming challenge.
In collaboration with the We Are Ayala Business Club - Cebu (WAABC-Cebu), Globe Passion City will feature booths from Ayala Group brands, including Ayala Center Cebu, BPI, Seda, Honda, Isuzu, Volkswagen, Kia, BYD, and Healthway. Additionally, Globe Group brands such as GCash and KonsultaMD will contribute to the vibrant atmosphere of this creative haven.
For festival enthusiasts eager to immerse themselves in the convergence of culture, music, and art, Globe's Sinulog 2024 offerings promise an unparalleled experience. To explore the full spectrum of activities and engagements, visit https://www.globe.com.ph/. Globe's initiative to champion creativity demonstrates its dedication to enriching cultural celebrations and fostering a sense of unity through shared experiences.
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