Enchanted Kingdom in Santa Rosa City, Laguna has entered 2026 with a bang as it garners more recognition from the international tourism community.
The country’s first and only world-class theme park joined two other Philippine companies who were hailed at the 35th ASEANTA Excellence Awards of the ASEAN Tourism Association (ASEANTA).
EK Chairman and President Cesar Mario Mamon, together with Chief Operating Officer Dr. Cynthia Mamon, received the Best ASEAN New Tourism Attraction Award during the 35th ASEANTA Excellence Awards held last January 27 in Mactan, Cebu.
The ASEANTA Excellence Awards 2026 honored "creativity, innovation, and dedication that drive the tourism industry forward" in the Southeast Asia region.
EK received the award due to its unique flying theater, AGILA The EKsperience: SARIBUHAY, which was relaunched last year.
“We are deeply honored and humbled to represent Filipino excellence in tourism and entertainment in this prestigious platform in the ASEAN community. This award fuels our commitment to continuously provide magical experiences like AGILA The EKsperience: SARIBUHAY that also contributes towards our shared mission of sustainable tourism,” Mamon said in a press release.
AGILA The EKsperience: SARIBUHAY has been going above and beyond its core mission to drive educational tourism and national pride by showcasing the natural beauty of the country ever since it was first introduced in 2016.
EK relaunched this attraction last October as part of the theme park’s 30th anniversary celebration, now serving as a powerful call to action — reminding everyone of the urgent need to conserve and protect the environment.
With its enhanced film and overall thematic experience, the flying theater now also takes guests on a magical journey underwater as it features various local marine ecosystems along with some of its diverse yet endangered wildlife.
Aside from EK, the Muntinlupa-based destination management agency Shroff Travel was awarded as Best Asean Travel Article, and the premier event space SMX Convention Center received recognition as the Best ASEAN Convention Centre.
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