DART to bank on 15-minute grocery delivery in the Philippines

DART to bank on 15-minute grocery delivery in the Philippines

Jul 28, 2022, 6:59 AM
Dhana Garcia

Dhana Garcia


DART partners up with Robinsons Supermarket for operational efficiencies and broader market coverage

Manila-based quick-commerce (Q-commerce) provider DART plans to grow its online grocery market through shoppers who desire rapid delivery of items online, using its 15-minutes promise of instant grocery delivery service.

“Delivering grocery goods to customers in 15 minutes represents a great opportunity,” says DART’s CEO and co-founder Harm-Julian Schumacher. “Our model allows gratification of instant needs and cravings while simultaneously saving time and money enabling us to create tremendous value for our customers.”

The Philippines is one of the most attractive markets in Southeast Asia for quick delivery service companies with its population and annual grocery spend of about $50 billion. From an e-Conomy study by Google, Bain & Company, and Temasek, the penetration level is only 2 percent compared to 25 percent in the non-grocery space.

DART, founded in early 2022, offers a wide assortment of goods. It has a wide- range of popular snacks, drinks, fresh produce, dry and frozen goods, as well as local partnership brands.

“We have tested many orders in the last months to better understand our customers and operations and fine tuning our offering. We have seen that 99 percent of our orders are getting delivered within 15 minutes and are now confident to scale our business to more customers,” DART’s COO Tommy Campos said as the startup is now serving the cities of Makati and Mandaluyong. He added that DART plans to broaden its market coverage by expanding to other cities this year.

The two co-founders of DART came with a deep background in the Q-commerce, on-demand delivery industry and venture building across several continents. Schumacher was the former deputy general manager of Gorillas of Germany which is Europe’s largest Q-commerce player and previously worked with Bain & Company, Rocket Internet, and TruVenturo. COO Tommy Campos has worked with Uber and Postmates.

To provide customers with a wide array of products at affordable prices, DART recently entered a partnership with Robinsons Supermarket.

“This partnership with Robinsons is providing an extreme value to our business – from the access to a large assortment, advantageous prices as well as leveraging Robinsons existing supply chain infrastructure,” Schumacher said.

Robina Gokongwei-Pe, president/CEO of Robinsons Retail Holdings Inc., which operates Robinsons Supermarket said Q-Commerce provides a unique opportunity to address the needs of the customers that complement its traditional supermarket offering.

“We are excited to team up with DART and together push forward the digital transformation of the grocery industry,” Gokongwei-Pe said

Tags: #Q-Commerce, #Grocery, #Digital

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