Cebu Pacific Air (CEB) continues its partnership with the United Nations International Children's Emergency Fund (UNICEF) by providing humanitarian assistance.
The airline emphasized its dedication to shaping a brighter future for Filipino children and communities during the UNICEF Forum with private sector partners, which took place on Tuesday, September 26, at Marco Polo, Ortigas.
"For Cebu Pacific, our purpose has always been to move people, create opportunities, and broaden perspectives by enabling every Juan to lead richer and fuller lives. This commitment is grounded in our belief that a business thrives when it uplifts the communities it serves," said CEB Chief Marketing and Customer Experience Officer Candice Iyog.
A significant part of CEB's corporate social responsibility (CSR) initiatives is its seven-year partnership with UNICEF through the "Change for Good" program. This initiative, which started in 2016, collects spare change from passengers to support vulnerable children in the Philippines.
To date, CEB has successfully raised over $1.6 million, significantly improving access to education, healthcare, and humanitarian aid for communities in need.
The airline said it will continue to build strong partnerships with government agencies, private institutions, and civil society to secure a brighter future for children and communities in the country. "Through these initiatives, CEB aims to make a significant impact on the lives of ever Juan."
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