A consortium is focusing its corporate social responsibility towards more sustainable initiatives, starting with the development of alternative livelihood programs that provide long-term support to its partner communities.
WHAT is the “Bike for Livelihood” program and why is it so good?
Some 500 people from different cities in the Philippines who unfortunately lost their jobs due to the COVID-19 pandemic will be receiving bicycles.
The Metro Pacific Investments Foundation (MPIF) along with the MVP Group of Companies launched the “Bike for Livelihood” program alongside Gretchen Ho’s Donate A Bike, Save A Job (DABSAJ) initiative.
Not only will these lucky people receive bicycles, but they will also be receiving Smart Pocket WiFis and Smart Retailer Kits which can be used in looking for alternative livelihood programs.
MPIF wants to focus the allocation sites to its Shore It Up! Sites in Marinduque, Alaminos, Pangasinan, Del Carmen, Siargao, Batangas, and Puerto Galera, Oriental Mindoro.
These are mostly tourist areas whose businesses had shut down due to the pandemic.
Other recipients will be MMDA traffic enforcers, DILG-PNP’s physical contact tracers, participants in a specialized Cignal TV program that supports livelihoods and small-scale businesses.
First Pacific Co. Ltd.’s Chairman Manuel V. Pangilinan claims, “The best solution for poverty is livelihood.” This is why they are strengthening efforts for the livelihoods of the Filipino people.
“We want to refocus our corporate social responsibility towards more sustainable initiatives, starting with the development of alternative livelihood programs that provide long-term support to our partner communities,” MPIC President and CEO Jose Ma. K. Lim added.
Helping Filipinos by providing them bicycles, retail kits, and pocket WiFis will largely benefit them and help uplift their lives.
Smart Communications President and CEO and PLDT Chief Revenue Officer Alfredo S. Panlilio said, “You help those in need of assistance on mobility, so they may be able to go to their workplaces in the absence of reliable public transport. Biking also promotes health and wellness, while providing livelihood.”
Tags: #corporatesocialresponsibility, #MVPGroupOfCompanies, #BikeForLivelihood