Stocks of gamer and cosplayer Alodia Gosiengfiao’s makeup brand reportedly sold out days after its launch.
Stocks for the shades Revive, Respawn, Rogue, and Nerf This were sold out within days after iconic cosplayer and gamer Alodia Giosiengfiao launched her first makeup brand.
"It's game time," Gosiengfiao said in an Instagram post on the day of the launch.
Starting with a lipstick line with 12 shades, Alodia Beauty launched on Lazada this week for P475 each smudge-proof matte liquid lipstick.
Alodia Giosiengfiao launches gaming-inspired lipstick line Alodia Giosiengfiao, Instagram
Just hours after the items became available online, the black shade, “Black Mage” sold out fast. As of writing, only the shades Haste, Wicked, Glitch, Stealth, Focus, and Boss remain available.
The shade names are allusions to video game terms but Black Mage has been Alodia’s alias and gamer tag since the early 2000s, taken after one of the classes in the Final Fantasy series.
For those who are hoping to get the full collection, Alodia has announced that new stocks will come in late May.
“Again, thank you to my friends and everyone in the community for supporting this young endeavor,” Alodia said. “I can’t wait to see them on other people! What would you like to see next?”
Alodia is the co-founder of Tier One Entertainment, the country's first e-Sports, and gaming talent agency.
She is a well-known cosplayer, YouTuber, and streamer, with thousands to millions of viewers online. (HD)
Tags: #makeup, #branding, #AlodiaGosiengfiao