AirAsia joins forces with SEGA and Atlus
Aviation

AirAsia joins forces with SEGA and Atlus

Oct 10, 2024, 5:53 AM
Benjamin Lim

Benjamin Lim

Writer

Global gaming powerhouses SEGA and Atlus have partnered with AirAsia to bring to life two iconic gaming franchises, Sonic the Hedgehog and Persona 5, in eye-catching airplane liveries.

This partnership is a component of the larger initiative called "The Colour of Connection" which is spearheaded by AirAsia brand co. (Abc.), the brand management arm of Capital A.

"The groundbreaking collaboration between AirAsia, SEGA, and Atlus ushers in a new era of travel, seamlessly merging the worlds of gaming and aviation. By bringing iconic gaming franchises like Sonic the Hedgehog and Persona 5 to the skies, AirAsia reinforces its commitment to connecting people to their passions of fun and entertainment," AirAsia said.

The partnership will feature two aircraft adorned with the iconic designs of Sonic the Hedgehog and his friends Tails, Knuckles, Shadow, and Amy Rose, as well as the captivating Persona 5 characters Joker and Morgana.

Sonic and friends will adorn AirAsia X's (flight code: D7) Airbus A330 aircraft with tail number 9M-XXU, meanwhile, the Persona livery will grace an AirAsia Malaysia's (flight code: AK) Airbus A320 aircraft with tail number 9M-AFF.

These two aircraft will fly routes across AirAsia's network over 100 destinations including major cities in Southeast Asia and Asia Pacific like Bangkok, Tokyo, Seoul, Taipei, Shanghai, and Sydney, bringing the thrill of popular gaming culture and lifestyle to many guests and fans around Asean and beyond.

Sonic the Hedgehog, SEGA's iconic blue speedster, has been a beloved figure in gaming for over 30 years, captivating audiences worldwide through games, TV shows, comics, and movies.

Photo Courtesy : AirAsia Newsroom

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