For 55-year-old Mariegene "Gene" Imbog Cabero, running Aida's Deli is more than just a business—it is a legacy inherited from her mother. What started as a humble sidewalk stall in the late 1970s has grown into a recognized store selling local delicacies from Leyte, Samar, and other parts of the Visayas. However, despite its longevity, Aida's Deli now faces increasing challenges that have significantly impacted its income over the years.
A Humble Beginning
Aida’s Deli was originally just a small sidewalk stall established by Cabero’s mother in 1977 or 1978. At the time, only three or four vendors operated in that area, selling goods displayed on makeshift tables. The business gradually expanded as demand for regional delicacies grew.
The store has become known for its diverse selection of local delicacies. "What I sell here is from Leyte and Samar, including binagol from Dagami, muron from Abuyog, and sagmani from the local area. The store also offers roscas and pastillas from Carigara as well as various specialty sweets from Samar.
“Some products from Cebu and other locations are also available to travelers who may have missed the chance to purchase them elsewhere," she explained.
Challenges in the Business
Throughout her years in business, Gene has encountered numerous challenges.
"There have been many difficulties," she admits. "People would try to discredit you just so customers won't buy from you, they'd steal your customers, and they'd say things like 'their products don't taste good, mine are better' – all these negative comments against you just to get your customers.
When asked how she handles such situations, Gene's response reflects her faith-based resilience: "I just smile and say, 'I'll leave it to Daddy God, there is a God.' Because at night, God determines how much I'll sell, how much I'll earn, and how much people will buy from me. So I just smile because this is really a challenge for us.
“ I just need to prove that my products are good among the rest."
Declining Sales Over the Years
The business landscape has shifted dramatically over the years.
"In the early days, especially when there were still few vendors, our peak seasons were May, June, and December," Gene reflects. "Now, it's different – in all seasons, all months, but just steady."
She attributes this change to several factors:
"First, people really lack money now. Second, they're wiser about what they buy, unlike before. Third, there are many sellers now, not just us but also online sellers."
Perhaps the most significant challenge comes from an unexpected source. "Our number one competitors are our very own suppliers," Gene reveals with a hint of disappointment.
"Why? Because they've started selling their products themselves. They're not content with just supplying us anymore.
“They do it themselves because, of course, instead of the profit coming to us, it goes to them – they want it all. It's greed."
A Noticeable Decline in Income
The impact of these challenges is evident in the store’s financial performance. In previous years, peak seasons would bring a substantial increase in sales, allowing for better profits.
However, today, revenue remains stagnant and lower than before. Aida’s Deli, once a thriving business, now faces an uncertain future.
While the store remains operational, earnings are no longer what they used to be, and competition continues to tighten. The shift in consumer habits, the rise of online sellers, and the direct competition from suppliers have all contributed to this decline.
Looking Forward
Despite these difficulties, Cabero remains committed to running Aida's Deli. She believes that perseverance and faith will see her through these challenges.
"As long as I continue to sell quality products and serve my customers well, I know that I can sustain the business," she said.
While the golden years of the business may have passed, Aida’s Deli still stands as a testament to hard work and dedication.
The road ahead may be tough, but Cabero remains hopeful that her mother’s legacy will endure in the ever-changing marketplace.
Photo: Karen Dalit
#WeTakeAStand #OpinYon #OpinYonNews #AidasDeli