Casio partners with Pac-Man for “retro” digital watch photo from Casio
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Casio partners with Pac-Man for “retro” digital watch

Jul 28, 2021, 9:13 AM
Heloise Diamante

Heloise Diamante

Writer

The new Casio A100WEPC digital watch will feature the same four-button layout but is adorned with Pac-Man and ghost characters, including a center illuminator logo with the Pac-Man font.

Not long after another luxury watchmaker partnered with Nintendo’s Mario, Casio Computer Co., Ltd. has announced the collaboration model with the iconic PAC-MAN.

The A100WEPC will be based on the recently released A100 watch that reprises the original design of Casio’s F-100, originally released in 1978.

The F-100 can be remembered as one of the most advanced watches at the time, equipped with a stopwatch, digital alarm, and calendar features.

Now, the watch will be remembered along with another famous game from the early ‘80s, Pac-Man.

Released in 1980 by Bandai Namco, the game has grown to be one of the beloved retro games in the world.

In 2005, it was recognized by the Guinness World Records as the “most successful coin operated game.”

The game celebrated its 40th anniversary last May 22, 2020, leading most fans to believe the Casio collaboration piece was delayed due to the pandemic.

Rumor aside, the A100WEPC will feature the same four-button layout but is adorned with Pac-Man and ghost characters, including a center illuminator logo with the Pac-Man font.

The watch comes with special packaging imprinted with Pac-Man character icons and the game score screen, to deliver the full look of the retro game.

This isn’t the first time Pac-Man has partnered with a watchmaker as Timex launched a T80 x Pac-Man for $79 back late last year.

Fans, however, might be more inclined to purchase Casio’s collaboration watch because of the watch design that comes from the same period of Pac-Man’s popularity. Collectors are likely to get both.

The collab watch is scheduled to be released in August in Japan for ¥12,100 (Php 5,000~) a relative bargain against the previously released Tag Heuer x Mario watch.

Tags: #watches, #Casio, #PACMAN, #branding, #collaboration


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