Reinvention is one trade approach to introduce a product—renewed or recycled-- presented as a fresh concept idea.
In reinventing, new dimensions gloss over the novelty of the item be it a thing, a place, an event or a person.
As part of its art and business methods, Viva Films—through the relentless visionary tactic of its honcho Vic del Rosario—has been reenergizing the local film industry in diversified manners like signing up actors and actresses who have made names for themselves in the past.
The film company has inked deals with Jao Mapa, Efren Reyes, Jr., Liz Alindogan, Cristina Gonzalez etc.
Yesterday, actress Isadora signed up again with Viva Entertainment to do films and TV shows for the company and other media outlets.
Isadora used to appear in many Viva Films’ projects particularly in the 1980s and 1990s.
“It’s good to be back in Viva Films,” said Isadora who made box-office solo starrers in the past. “After three decades, I am a Viva artist again,” she exclaimed.
Isadora signed her contract with Boss Vic and Veronique del Rosario in the presence of some of the production house staff.
“Maraming salamat (Many thanks), my friend Miss Marivic Nieto and Miss Mhit,” the actress quipped.