Building your own brand means more than catchy names or brand logos or aesthetic photos.
THERE'S more to building a brand than thinking of a catchy name, choosing brand colors, making a logo and taking aesthetic photos.
Instead of going with the trends, it is important that your brand reflects who you are and what you want your company to be.
Brand identity is what introduces your brand to consumers, and it is what will make them remember you at first glance.
It is the overall “look” of your brand, which includes the trade name, visuals, trademark, and communications.
It’s through your brand identity that you distinguish yourself from other competitors, and it’s important you know how to engage your target market the right way. Here are some tips for you to make your brand shine differently:
1. Determine how you can add value to the lives of your target market
It is important for you to establish your target market and address a current problem that they have. Your products and services should help achieve the desires of your consumers.
After you’ve chosen your target market and the problem you aim to address, try and check whether what you’re offering is within their budget.
This way, you will be able to see whether or not what you plan to offer has potential.
2. Add value to your products through your branding
With the rise in e-commerce platforms amid the Covid-19 pandemic, it is highly likely that what you have to offer is also being offered by someone else.
This is where your brand identity comes into play.
Once you have your full line up of products, introduce your brand and let customers know what makes you and your product different from your competitors.
3. Value your customers
You’ve heard of the saying “the customer is always right.”
While this is not always the case, it is important to consider that these people are what keeps your business going.
Be open to their criticism and suggestions in order to make them feel listened to. It is also important to engage with them in a friendly tone, so as to keep them coming back to you.
Trust is crucial between consumers and sellers, and it is essential that you make them feel valued.
4. Find your purpose
Nowadays, consumers are more inclined to support businesses with a purpose that they can relate to. An example of this would be donating a certain amount of your sales to a social cause, especially amid the pandemic.
Through adding an advocacy aspect, you engage customers with a worthy cause, and they become your partners in making even the slightest difference in other people’s lives.
These four simple steps can boost your brand engagement by tenfold, and it is important for you to consider this should you want your business to last long in the market.
Add consistency to the list, and you’ll have customers coming back to you for more.
(MO)
Tags: #entrepreneurship, #branding, #selfhelptips