Gucci x Xbox defines ‘GG’ luxury gaming photo Complex
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Gucci x Xbox defines ‘GG’ luxury gaming

Nov 16, 2021, 8:31 AM
Nicole Pulido

Nicole Pulido

Writer

Gucci releases a limited edition collaboration with Xbox X series.

In the gaming world, ‘GG’ usually means good game. But this is about to turn around as ‘GG’ will now be known as ‘Gucci Gaming’ with the iconic luxury brand Gucci collaborating with Microsoft’s Xbox.

Their luxe collaboration includes a black Xbox Series X console laser-engraved with Gucci’s iconic GG-pattern — referring to both the fashion house and the “good game” phrase. Two Xbox Wireless Controllers, decorated with Gucci’s red and blue Web Stripes, accompany the console.

This is not the first time that Gucci has teamed up with something more mainstream like the Doraemon collaboration which was released in 2020. This limited-edition Xbox series X will feature a Gucci Rhombi design and will cost a whopping $10,000 (Php 500,000).

In a press release submitted to Daily Hive, the fashion empire says they “saw a ready relationship with Xbox–a company on a mission to bring the joy and connection of gaming to the more than 3 billion players on the planet,” adding that “the meeting of tech and tradition is precisely the type of pairing that symbolizes the House’s quest to combine times and lexicons.”

This Good Game pattern is also emblazoned in Gucci’s trunk which is similar to the Fake/Not Fake bag model released by Gucci in the fall of 2020.

The interior of this Microsoft and Gucci collaboration features an Xbox-green design with quilted lining for the console compartment and Xbox wireless controller.

This collaboration between Microsoft and Gucci is to celebrate the 100th anniversary of the fashion house. This collaboration brings Xbox The much-anticipated limited edition Series X.

Though as exciting as this collaboration, it would not be as easy to get your hands on this limited release. Only 100 available hardwares would be released on November 17 through the official Gucci site and selected Gucci stores.

Tags: #gaming, #entertainment, #fashion


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